SMedia Introduces Glamo3370
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Best multimedia solution package for mobile television
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Taipei, Septemper 6, 2006 – Today SMedia announces the multimedia audio and video co-processor Glamo3370 for supporting mobile television. Glamo3370 supports various standard of mobile television, including DVB-H, DMB, ISDB-T and etc. Glamo3370 uses the pure hardware structure accelerator to streamline the audio and video, and in turn has extended the usage time on the mobile phone and effectively resolved the heat reduction problem. Besides that, Glamo3370 has the complete multimedia solution package that includes pure hardware 3D graphic accelerator to record and play MPEG4 video format and up to 5M pixel resolution videos for the most advanced handheld device.
Supports various mobile television formats in the world
Glamo3370 supports various television standard video and audio codex in the word, including DVB-H, DMB, ISDB-T and etc. Glamo3370 is equipped with H.264 video code device that has the efficient rate up to CIF 30FPS. Consumers can watch the smooth broadcast of many live sports or news program. Broadcasting mobile television sound formats, such as BSAC, AAC, AAC+ and etc are supported by the built-in sound engine within Glamo3370. Adding with the power saving technology and pure hardware structure by SMedia, mobile phones can reduce a large scale of power consumption and extend the lifetime of using mobile phone. Software running on high frequency CPU will cause overheating on the device. That is why Glamo3370 runs on lower frequency of the power saving structure to support broadcasting of mobile television. Overheating problem is completely resolved.
3D graphic technology from the GPS graphic accelerator
Nowadays GPS is a necessity in either handheld mobile device or in-car accessory. Dreaming of 3D graphic processing GPS, the pure-hardware 3D graphic accelerating processor must be equipped. Glamo3362 product has the pipeline structured pure hardware accelerator, and is complied with OpenGL-ES specification, so that 3D GPS can be realized inside the handheld mobile device. Only using the pure hardware structured Glamo3370 3D graphic accelerating processor can sufficiently provide polygon-rate and fill-rate. The commercialized 3D GPS can refine the pictures outlook. Besides OpenGL-ES, Glamo3370 also support Microsoft powered D3DM API to provide additional option for the customers. Through Glamo3370's pure hardware 3D accelerating graphic function, nowadays GPS visual effect has stepped into the next era of sensation.
MPEG4 full hardware codec function
Seeing the WEB 2.0 development has empowered more video sharing, Glamo3370 can record QV VGA FPS dimension video to vividly record and preserve the daily memories for the consumers, or share it on the blog with friends. With the increase of PMP, Glamo3370 can play CIF 30FPS dimension video for the consumers to watch high quality movies anytime anywhere and just enjoy the new high-tech entertaining life style.
5M pixel high resolution picture
Besides from providing complete visual solution, Glamo3370 supports up to 5M pixel resolution picture function, including auto focus, auto white balance and auto exposure that are reaching the image quality of a digital camera. Presently there are three types of auto focus lenses: VCM, Piezo and Stepping Motor. To support different auto focus lenses, SMedia has developed different unique engine to suit the function of different auto focus lenses in the attempt to maximize better quality of pictures.
“Mobile television is the next killer application for mobile phones!” said SMedia General Manager Mr. Hong-Yao Lin, “To work with 2008 Beijing Olympic Games, all of the mobile vendors around the world are working on developing mobile television on handheld devices. SMedia's new development product Glamo3370 can fully support different kinds of mobile television standards in different regions around the world. Through SMedia's strength of full hardware structure and specialized engine, Glamo3370 provides the complete solution for preserving mobile phone battery consumption and heat reduction. It has become the best mobile television solution package in customer's heart.” About SMedia Technology Corp.
SMedia Technology Corp. (SMedia) is a worldwide leader in the development and marketing of leading-edge core logic products. The Glamo® series is the first highly integrated hardwire solution for handhelds in the world, including ISP(AE/AWB/AF), JPEG codec, MPEG4 codec, audio engine, and 2D & 3D graphic engine co-processor. The complete solution package of Glamo® has been recognized and adopted by major vendors around the world. Please visit www.smediatech.com for more information.
Media Contact
If you would like further information, please contact SMedia Media Contact:
Dean Fu
Email: Marketing@smediatech.com
Tel: +886-2-8913-2383#306
FAX: +886-2-89132138 |
