New SMedia Technology Corporation Launches into the Multimedia IC Design Market
SMedia Glamo3360 Mobile Graphics Processor, for Hand-held Devices is the first co-processor with built-in 2D/3D Graphic Acceleration to integrate graphics, video and image technology for multimedia devices
PT/Expocomm, Beijing, China — October 25, 2004 SMedia Technology Corporation is pleased to announce their immediate launch as the first IC design company in Taiwan to offer comprehensive design capabilities, including graphics, video, and imaging-related multimedia ICs.
The initial capital size of SMedia is US$ 6 million, and the major shareholder is United Microelectronics Corporation (NYSE: UMC; TSE: UMC). Currently, there are 60 employees in SMedia, with 70% of them in R&D. Mr. HY Lin, General Manager of SMedia, was previously the Senior Vice President of Integrated Technology Express, Inc. (TSE: ITE). Many of the R&D, Sales and Marketing staff at SMedia are formerly from the Multimedia Product Department of Silicon Integrated System (TSE:SiS). Because of this extensive background in developing cutting-edge multimedia products; SMedia is now able to offer the most advanced graphics accelerator, imaging and video technologies from SiS; together with the unique power-saving design developed by SMedia to offer market-leading mobile multimedia co-processors for hand held devices.
Along with the announcement of the new company, SMedia is also very pleased to announce Glamo3360 Mobile Graphics Processor, a co-processor designed for accelerating the multimedia features of camera mobile phones. Glamo3360 Mobile Graphics Processor, has the same level processor for image signal as a digital camera, and provides a completely hardwired JPEC/MPEG/H.263 encoder/decoder.
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