FRAMEFREE® TECHNOLOGIES ALIGNS WITH SMEDIA TECHNOLOGY TO INCLUDE FRAMEFREE STUDIO ON GLAMO CELLUAR PHONE MULTIMEDIA CHIPSET
Taipei, Octorber 18, 2006 –
FrameFree Technologies , developers of a family of products that provide easy and efficient authoring and compression of motion imagery, today announced an alliance with SMedia Technology Corporation, a company that delivers a full-range of innovative and high performance 3D graphics and multimedia products. The partnership will put the recently-launched FrameFree Studio product on the SMedia's Glamo chipset, found in mobile phones around the world. FrameFree Studio will begin shipping on the Glamo family of cellular multimedia co-processors during the fourth quarter of this year.
SMedia's Glamo chip allows mobile media abilities such as 2D and 3D graphics, as well as video, and with FrameFree Studio included, the door has opened for game and content developers and media companies worldwide to capitalize on a burgeoning platform for high speed content delivery to all mobile phones. Additionally, the alliance brings an enhanced gaming and mobile media experience to any device, no matter how high- or low-end, for a fraction of the costs normally associated with that process.
“FrameFree Studio will add a great new dimension to the Glamo chipset, and has the exact attributes we were looking for – extremely simple and dazzling motion imagery that looks as rich on mobile devices as it does on PCs,” said H.Y. Lin, chief executive officer of SMedia. “We are very pleased to align with FrameFree, and look forward to getting devices to the mass market later this year.”
Released earlier this year, FrameFree Studio is the first digital imaging software that allows for the creation of compelling movies from still photographs without a steep learning curve or compromising quality at any bandwidth Built on the world's most advanced pixel-matching and interpolation engine, FrameFree Studio starts with two digital still images of any resolution, and through analysis, interpolation and morphing, automatically provides interactivity and smooth motion between them.
“The vision behind FrameFree Studio is to create beautiful imagery from still photographs without the user realizing all of the technology behind the product,” said Tom Randolph, president of FrameFree. “The FrameFree alliance with the Glamo family of cellular multimedia co-processors is a great illustration of this, and with their relevance and reputation in the Asian mobile media market, this is a step forward for FrameFree Technologies.”
About SMedia Technology Corp.
SMedia Technology Corp. (SMedia) is a worldwide leader in the development and marketing of leading-edge core logic products. The Glamo® series is the first highly integrated hardwire solution for handhelds in the world, includingH.264 decoder, ISP(AE/AWB/AF), JPEG codec, MPEG4 codec, audio engine, and 2D & 3D graphic engine co-processor. The complete solution package of Glamo® has been recognized and adopted by major vendors around the world. Please visit www.smediatech.com for more information.
About Framefree Technology Inc.
Founded in 2004 and based in San Francisco, Calif., FrameFree Technologies, Inc. is a joint venture between United Kingdom-based FrameFree International Limited and Japan-based Monolith Co., Ltd. The company develops and distributes a groundbreaking family of products that provide easy and efficient authoring and compression of motion imagery and enable the delivery of hi-resolution digital movies across multiple networks and platforms at a fraction of the traditional bandwidth and costs. FrameFree Technologies is striving to create a community of artists and content producers using its products' unique capabilities to realize their vision. Visit the FrameFree web site at http://www.framefree.com
SMedia Media Contact
Dean Fu
Email: Marketing@smediatech.com
Tel: +886-2-8913-2383#306
FAX: +886-2-89132138
Framefree Media Contact
Veronica Skelton
Email: veronica@conceptpr.net
Tel: +USA 415.342.3435
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