Enter the era of 3G, multimedia application on the mobile phone has become the trend study.

Low power consumption and high flexibility are the two most important requirements for the IC on handheld devices. SMedia has the most advanced R&D strength, and the need for power saving is fulfilled by using all hardware structure design. In order to provide highest performance for the customers, SMedia creates specialized engine to meet various special functions. Through all hardware structure and acceleration by the specialized engine, it only consumes less than 1/10 of power consumption by hardware structure. That means, performance has reached many times more.
SMedia has paid special attention to the development of handheld multimedia application device for a long time. No matter it is imaging processing, videotaping, games graphic function, or the latest GPS and mobile TV application, SMedia fulfills the customers needs by providng the most updated application for the most current products.

Mobile device with camera function has been the trend for mobile phones since a few years ago. From the 100,000-pixel camera phone in the very beginning, to nowadays mobile phones that have the quality compelling to digital cameras, SMedia has all ranges of products for the customers to choose from. Meanwhile, through the complete line of teamwork cooperation, SMedia products can fully support different kinds of auto focus methods, such as VCM, pieozo or stepping motor. Not only that, consumers can also use the easy-to-use interface to take pictures directly from various shooting modes.
Besides from taking photos, consumers are demanding for high quality of video-taking function. By knowing this, SMedia has developed the product that can produce high quality of videos. In accordance with international standard, not only motion JPEG, but it can support MPEG4 specification that is widely used on mobile phones. The latest products can rotate the video to 90 degrees before recording.
Moving along with games industry, more and more games on the mobile phone are becoming more significant. SMedia has transferred the graphic drawing technology from the PC computer to the mobile platform in order to realize high level of games quality. To enable all of the games developers to develop games and transplant, SMedia has adopted the internationally recognized OpenGL ES model. Through all hardware acceleration, mobile phones can play the online games that is equivalent to the PC level. In terms of 2D, it supports complete ROP3. Games developer can easily realize personal computer games into mobile phones.

No matter it is handheld mobile device or car accessory, GPS is nowadays indispensable part of life. SMedia’s Glamo series product has all hardware accelerated 3D function running on the OpenGL ES regulation, thus 3D GPS can directly realize on the mobile handheld devices. Through all hardware regualation, Glamo sufficiently provide polygon rate and fill rate, which allow for the 3D GPS perform on commercial level and neat and good-looking pictures are generated as a result. In addition with exclusive all hardware 2D graphic accelerating engine, complete BitBLT function, alpha-blending and graphic enlarging and minimizing and rotation functions are included. Besides that, draw line, text anti-aliasing, gradient fill are designed for GPS special application need. Every pixel of graphic is processed to give GPS visual effect into the next level of sensation.

Mobile TV is also the killer application for mobile device. SMedia has specially developed this feature and has created all hardware H.264 decoder to enable mobile phone to receive latest television service so that any sport games or sitcom shows will never be missed out. Adding with program selection and paid television service, SMedia products help the consumer to watch favorite program at anywhere.

SMedia has dedicated on the multimedia application on mobile devices for the past years. Through the core technological researches, SMedia believes that SMedia can help human beings fulfill the dream of “Enjoy multimedia anytime, anywhere” in the near future.